Coffee Business Startup Course

Become a coffee shop startup expert

Our extensive written and video resources not only help you understand how to develop your dream concept and start-up costs for a coffee shop, you will learn how to successfully run your coffee business and market your coffee shop to encourage growth.

Includes a complimentary one-on-one consultation session with us upon completion of the course.

Why choose this course?

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The complete picture of running what it takes to run a coffee shop

Our online business workshop covers everything from your initial concept to growing a successful coffee business. We offer guidance at every step of the way to ensure your coffee business starts off on the right foot.

Actionable tips for avoiding common mistakes new owners make

We put a special focus on making sure you’re not just going through the motions. Our content is centered around giving you both practical examples to help you in the short term, and theory to help you solve problems down the line.

Plans for growth and long term stability

Opening your coffee shop is tough, but it’s only the first step. We devote 50% of our course to what to actually do after you’ve opened.

Easy to Understand Even When You’ve Never Run a Business Before

We created the online version of our business workshop to allow customers who might not have been able to see us personally to receive the same great coffee business guidance. All the content is directed to help beginners get familiar with what opening, running, and growing a coffee shop requires.

Made by Real Coffee Business Owners

This course is the curated recommendations of a whole team of coffee shop experts collected over the course of over 100 years of combined experience opening and running coffee businesses.

When you successfully complete the course, you’ll even get to talk to us one-on-one.

Coffee Business Training Available Whenever You Want

All content is prerecorded and written out to be accessed at your convenience. Feel free to power through it or take your time. Your purchase is a lifetime access.

What our customers have to say

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I have had 3 years experience managing Cafes but needed something more for detail on ownership before launching. I wasn’t disappointed, the course was thorough and I left with the confidence to jump into Cafe Trreat, which I launched January 5th 2016.

Rachel ReillyCafe Trreat

I wasn’t clear as to what I would take away from ABC, but I was pleasantly surprised with how much I did. There were still days after a few years where I’d still reference the material they gave me or the notes I took. ABC has and will always earn my respect for what they do professionally and personally. I still see Matt and Bruce at trade shows and they always make it a point to say hello, this truly is a long term relationship going forward. As an individual in the industry, I would recommend ABC indefinitely.

Steve KrausPress Coffee

The Bellissimo business workshop was extremely informative. I do not have a background in the coffee industry but left the workshop feeling equipped to begin my journey towards entrepreneurship.

Jasmine Baldwin

What to expect: Coffee Business Course Content

1. Developing a Concept

Reviewing Different Types of Coffee Businesses

How and Where to Find Amazing Inspiration

• How to Write a Coffee Business Plan
  • Learning 10 Essentials to entering the Coffee Industry
  • Creating a Coffee Business Plan Presentation
  • Creating a Financial Business Plan

Securing Funding

Creating Coffee Business Branding

2. Creating a Space

Finding a Viable Location

Negotiating a Lease

Designing a Coffee Shop

Planning a Menu

Creating Signage

Opening your Doors

3. Running a Coffee Shop

Setting Coffee Shop Budgets

Handling Business Taxes

Limiting your Liability

Hiring a Capable Staff

Managing a Team Successfully

Providing Exceptional Customer Service

4. Marketing and Growth

How to Market and Advertise Coffee Shops

Exploring Merchandising Opportunities

Establishing Coffee Business Goals